Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land Unskippable six-second video ads are coming to Snapchat Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay Instagram is Testing Slo-Mo Videos, a Mute Button, More Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements.

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Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest

Tags: digital marketing news, online marketing news, SEO

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